Source
Silvertone brand (Wikipedia)
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Silvertone 1457
Electric guitar · United States
A two-pickup version of Sears' famous 'amp-in-case' electric guitar set, sold under the Silvertone house brand and built by Danelectro. Introduced in 1964 to succeed the single-pickup 1448, it pairs a short-scale 18-fret slab body and twin lipstick pickups with a carrying case containing a built-in tube amplifier and speaker.
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Silvertone 1303
Electric guitar · United States
A Danelectro-built electric guitar sold under Sears' Silvertone house brand, based on Danelectro's 'U2' design with a Masonite body and a pair of lipstick pickups. The 1303/U2 was reissued in 2013 as part of the Silvertone Classic series.
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Silvertone 1478
Electric guitar · United States
A double-cutaway solid-body electric guitar sold under Sears' Silvertone house brand and built by Harmony. Its 'Silhouette' body - also sold by Harmony as the Bobkat - and twin pickups made it a popular 1960s student and garage-rock guitar.