Maker

Silvertone

American catalog instrument brand

Silvertone is an American brand of guitars, amplifiers, and other instruments sold by Sears beginning in 1916, with instruments built by makers such as Danelectro, Harmony, and Kay.

Models

  • Silvertone 1448

    Electric guitar · United States

    An entry-level electric sold by Sears under the Silvertone name and built by Danelectro, famous for shipping in a carrying case with a built-in tube amplifier and speaker. It introduced countless American teenagers to electric guitar in the early 1960s.

  • Silvertone 1457

    Electric guitar · United States

    A two-pickup version of Sears' famous 'amp-in-case' electric guitar set, sold under the Silvertone house brand and built by Danelectro. Introduced in 1964 to succeed the single-pickup 1448, it pairs a short-scale 18-fret slab body and twin lipstick pickups with a carrying case containing a built-in tube amplifier and speaker.

  • Silvertone 1478

    Electric guitar · United States

    A double-cutaway solid-body electric guitar sold under Sears' Silvertone house brand and built by Harmony. Its 'Silhouette' body - also sold by Harmony as the Bobkat - and twin pickups made it a popular 1960s student and garage-rock guitar.

  • Silvertone 1303

    Electric guitar · United States

    A Danelectro-built electric guitar sold under Sears' Silvertone house brand, based on Danelectro's 'U2' design with a Masonite body and a pair of lipstick pickups. The 1303/U2 was reissued in 2013 as part of the Silvertone Classic series.

Categories

Representative model

  • Silvertone 1448

    Electric guitar · United States

    An entry-level electric sold by Sears under the Silvertone name and built by Danelectro, famous for shipping in a carrying case with a built-in tube amplifier and speaker. It introduced countless American teenagers to electric guitar in the early 1960s.